Publications by Susan Whiting

The Changing Media Landscape
By Susan D. Whiting
San Francisco Chronicle
Thursday, October 4, 2007
Link to Susan Whiting’s "The Changing Media Landscape"

TV’s Gravitational Pull in the Digital Universe
By Susan Whiting
The Nielsen Company
Monday, May 7, 2007
Link to Susan Whiting’s "TV’s Gravitational Pull in the Digital Universe".

The Challenge of Change
By Susan D. Whiting
National Client Meeting of Nielsen Media Research
March 16, 2005
Link to Susan Whiting’s "The Challenge of Change".

What Now for Audience-Measurement Techniques? Nielsen chief spotlights challenges of the digital revolution that allow views to watch in their own time - By Susan Whiting
By Susan Whiting
TV Quarterly
Volume XXXVI - Number 2
Download the PDF to Susan Whiting's "Measurement Techniques" article

Article by Susan Whiting at Research Live
By Susan Whiting
Research Live
Link to Susan Whiting's article requires registration with Research Live.