Press Releases

Whiting: Chief Diversity Officer
Whiting: New Board Member
Whiting: Keynote Speaker
Whiting Focuses on the Future

Articles and Interviews with Susan Whiting

Susan Whiting: Nielsen Vice Chair Susan Whiting Adds Chief Diversity Officer Responsibilities

Nielsen Vice Chair Susan Whiting Adds Chief Diversity Officer Responsibilities
Nielsen.com/us
OCTOBER 14, 2010

Susan Whiting: Can Nielsen Still Reign Supreme? Upstarts Threaten Company's Hold on Ratings

Susan Whiting: Nielsen Company EVP/Chairman of Nielsen Media Research
Radio Business Report/Television Business Report
SEPTEMBER 23, 2008

Susan Whiting: Can Nielsen Still Reign Supreme? Upstarts Threaten Company's Hold on Ratings

Nielsen Buys Into NeuroFocus
By Katy Bachman
Adweek
FEBRUARY 7, 2008

Susan Whiting: Can Nielsen Still Reign Supreme? Upstarts Threaten Company's Hold on Ratings

Measuring Engagement; Audience metric exerts increasing influence on ad spending
By Robert Marich
Broadcasting & Cable
APRIL 28, 2008

Susan Whiting: Can Nielsen Still Reign Supreme? Upstarts Threaten Company's Hold on Ratings

TV's Next Big Hit: Your Brain
By Richard Mullins
The Tampa Tribune
FEBRUARY 8, 2008

Susan Whiting: Can Nielsen Still Reign Supreme? Upstarts Threaten Company's Hold on Ratings

Nielsen-IAG Research Deal Done
By John Eggerton
Broadcasting & Cable
MAY 16, 2008

Susan Whiting: Can Nielsen Still Reign Supreme? Upstarts Threaten Company's Hold on Ratings

Nielsen Co. invests in NeuroFocus
By Michael Schneider
Variety
FEBRUARY 8, 2008

Susan Whiting: Can Nielsen Still Reign Supreme? Upstarts Threaten Company's Hold on Ratings

Can Nielsen Still Reign Supreme? Upstarts Threaten Company's Hold on Ratings
By Brian Steinberg
Ad Age
APRIL 07, 2008
"...By extending into measurement of audiences of emerging media venues, and by lacing its reach-and-frequency expertise with some behavioral data, Nielsen believes it can maintain its authority, said Nielsen exec VP Susan Whiting."

Susan Whiting, Executive VP of the Nielsen Co

Command performance
The Hollywood Reporter
NOVEMBER 28, 2007
"Sometimes you don't have to look far for a rising star: Occasionally they are shining right in one's own midst. Such is the case with Susan Whiting, Executive VP of the Nielsen Co., parent company of The Hollywood Reporter, and chairman of Nielsen Media Research…"

Nielsen Buys Mobile Research Firm

Nielsen Buys Mobile Research Firm
By Glen Dickson
Broadcasting & Cable
JUNE 28, 2007
"...As media content increasingly moves from television to the personal computer to the ‘third screen’ of the mobile device, it is essential that we measure all platforms," said Susan Whiting, Executive VP of The Nielsen Company, in a statement..."

For Susan Whiting, the CEO Job Came First, Motherhood Next

For Susan Whiting, the CEO Job Came First, Motherhood Next
By Carol Hymowitz
Wall Street Journal
JANUARY 4, 2007
"...For years after she started working at Nielsen Media Research, Susan Whiting did not expect to advance to the corner office. She always, on the other hand, thought she would have children at a time in life..."

Nielsen, NetRatings 'Fuse' TV And Online Ratings, Plan Single Sample

Nielsen, NetRatings 'Fuse' TV And Online Ratings, Plan Single Sample
By Joe Mandese
Media Daily News
OCTOBER 10, 2006
"...In fact, Nielsen CEO Susan Whiting Monday also began informing Nielsen clients that the two companies already have created a so-called "fusion" database that seamlessly matches people in the TV ratings sample with comparable people in the online sample, and said the two companies have begun working on a single, integrated sample that would simultaneously measure usage of TV and online..."

Nielsen Media has cool head at the top

Nielsen Media has cool head at the top
By David Lieberman
USA Today
MARCH 26 2006
"... It's amazing that Susan Whiting remains so chipper after what she's been through in the four years since she became television's chief umpire as CEO of Nielsen Media Research...Whiting, 49, couldn't have envisioned all the battles she has had to fight recently as Nielsen, where she has worked since 1978, struggles to keep up with the era of the Internet, iPods, digital video recorders (DVRs), video on demand (VOD) and cellphones..."

Interview with Susan Whiting

Interview with Susan Whiting
By David Lieberman
Republished by NYU Stern Business
FALL 2006
"... Susan Whiting has been president and chief executive officer of the television ratings company, Nielsen Media Research, since 2002. Whiting is also executive vice president of the Media Measurement and Information Group of VNU, Nielsen's Netherlands-based parent company. Whiting joined Nielsen in the late 1970s. Starting in the Management Development Program, she worked in virtually every aspect of the business. A graduate of Denison University, Whiting is the former president of the New York Radio and TV Research Council, and was named one of Multi-Channel News' Wonder Women of 2003..."

Tough Times for TV Tracking

Tough Times for TV Tracking
Interview with Susan Whiting by Lucas Graves
The Wired
Issue 14.03
MARCH 2006
"...DVRs, DVDs, iTunes Video - no one watches TV in real time anymore. So Nielsen Media Research, the venerable monitor of America's viewing habits, is rebooting. It now reports on TiVo'd programs and may track shows on iPods and cell phones. But Nielsen's empire was built to serve Madison Avenue when people still watched commercials. We asked CEO Susan Whiting how it'll survive the advent of time shifting..."

The Rating Game

The Rating Game
By Coco Masters
Time Magazine
FEBRUARY 07, 2006
"...Nielsen Media Research is the gold standard in ratings for television programming and the backbone of more than $60 billion in TV advertising. CEO Susan Whiting has a courtside seat to epic change, as the industry tries to fit into the era of iPods, TiVos and instant messaging. She spoke with TIME'S COCO MASTERS about her need to know what you watch, for how long, on what--and, now, what you've bought..."

TV Guider

TV Guider
By Ryan Underwood
Fast Company
Issue 99 | OCTOBER 2005
"...as traditional programming is being shattered by the rise of digital technology, the iconic audience-measurement company has charged Whiting, 49, with keeping the company relevant. Speaking to Fast Company, Whiting, who took over the top spot in 2002, shares her thoughts on the future of television, what to do in a fight with Rupert Murdoch, and the virtues of mystery novels..."

Nielsen's Susan Whiting stands up for LPM

Nielsen's Susan Whiting stands up for LPM
Volume 22, Issue 114, Jim Carnegie, Editor & Publisher
Radio Business Report
JUNE 10, 2005
"...Nielsen Media Research President/CEO Susan Whiting took the time to face the toughest issues Nielsen is facing head-on in this special Radio and Television Business Report interview. She addresses the latest headlines: The letter from broadcasters criticizing LPM; fault rates; MRC accreditation; ratings shifts in LPM markets; claims of undercounting minorities; the threat of Congress getting involved, and more..."

She Watches Who’s Watching What

She Watches Who’s Watching What
By Laura Rich
New York Times
JUNE 18, 2005
"... Rupert Murdoch, chairman of the News Corporation, lashed out at Susan Whiting, the chief executive at Nielsen Media, at an industry conference; Al Sharpton made public rebukes. Recently, Ms. Whiting spoke about the decision to delay the introduction of people meters for demographic measurement and TiVo use. The following are excerpts from the conversation:..."

VNU Promotes Susan Whiting

VNU Promotes Susan Whiting
By Katy Bachman
Media Week
JANUARY 19, 2005
"... VNU Tuesday promoted Susan Whiting, president/CEO of Nielsen Media Research since 2002, to replace Mike Connors, who resigned earlier this month as executive VP of VNU’s Media Measurement & Information Group, in which Nielsen Media Research is housed..."

How Nielsen Stood Up To Murdoch

How Nielsen Stood Up To Murdoch
Business Week
SEPTEMBER 20, 2004
"...Susan D. Whiting knew she was in for a long, hot summer as early as Mar. 30. That was the day Rupert Murdoch, media mogul supreme, interrupted a discussion about interactive advertising to lambaste her in front of many of TV's most powerful executives. Whiting, president and CEO of Nielsen Media Research (VNUVY ), was stunned but maintained her composure. "I'd never met Mr. Murdoch before, but I felt I had to respond," she recalls. "So I did, and then I asked if we couldn't go back to the subject we had all come to discuss..." "

Nielsen's Susan Whiting: Managing Unprecedented Challenges

Nielsen's Susan Whiting: Managing Unprecedented Challenges
By Jack Myers
Jack Myers Lunch at Michaels
APRIL 26, 2004
"I grew up in a family with a lot of strong opinions, so I tend to approach situations by understanding the problem, analyzing the process and communicating the issues and solutions." Susan Whiting, who was named President and CEO of Nielsen Media Research in January 2002, has suddenly been thrust into the political limelight and forced to justify Nielsen's Personal People Meter recruitment methodologies in African-American and Hispanic households in New York and other major markets."